About the Position Meridian University is looking for a Marketing Funnel Coordinator to support cohesive strategies across channels for a variety of segments. In this role you will collaborate with specialists to develop promotional plans which recognize the unique needs of prospects at various stages of the funnel. You will drive the collection of data from across platforms, identify automation and efficiency opportunities, perform analyses, and report findings to the Marketing Management Team. As a generalist, the right candidate for this role will understand, and be comfortable supporting, multimedia content creation, copywriting and editing, podcast production, ad campaigns, SEO, email marketing, partnership opportunities, and other marketing types.Classification: Part TimeLocation: On site at Meridian University's Los Angeles Center in Santa Monica, CARequired Qualifications:
Experience working in multiple marketing sectors
A deep understanding of the marketing funnel
Familiarity with segmentation
A sense of initiative and an analytical mind
Ability to adapt to Meridian University's voice and understand the unique needs of its prospects
Interest in working on site
Preferred Qualifications:
Familiarity with Salesforce Marketing Cloud
Experience in marketing within a higher education context
Interest in psychology, education, business, coaching, or leadership
Experience working in a start-up or small team setting
About Meridian University
Founded 30 years ago in the San Francisco Bay Area, Meridian University enrolls students globally in its unique hybrid and 100% online graduate degree, certificate, and public programs. The University offers master's and doctoral programs in Psychology, Education and Business with diverse concentrations (https://meridianuniversity.edu/academics/concentrations) available within each of these programs. Meridian's integrated, innovative curriculum is designed to be experiential and transformative.Meridian graduates are engaged in varied professional contexts that include coaching, psychotherapy, organizational development, facilitation, social healing, social entrepreneurship, and transformative leadership.Meridian's graduate programs are available in two formats, hybrid and 100% online. This model supports students who are working professionals and balancing other life commitments to move forward towards their personal and professional future.How to Apply Use the Meridian Careers site at http://careers.meridianunivers (http://careers.meridianuniversity.edu/) to apply. A cover letter and resume are required. In your cover letter, speak to your alignment with Meridian's vision and mission as well as your skills and capacities relevant to the role description and qualifications.Please do not call, email, or drop in regarding your application. We cannot respond to all applications due to the volume received.Meridian is committed to diversity across all criteria-of-difference in its staff, faculty, and students through affirmative hiring policies and practices as well as global availability of positions and educational offerings.