Evaluate, analyze, define, and recommend merchandising structures, metrics, budgets, and headcount planning to improve overall merchandising performance.Develop and implement process improvements within the merchandising structure to ensure adherence to high-quality standards and best practices.Establish and prioritize all merchandising KPIs, strategies, and goals for the National Reset Merchandising Manager, Merchandiser Manager, and Merchandising Lead.Collaborate with and influence the leadership team (Vice President, Director of Sales & Distribution, General Sales Manager) on all merchandising initiatives. Regularly present updates during Monthly Performance Reviews (MPRs), Quarterly Business Reviews (QBRs), and other ad hoc reporting sessions for leadership.Coordinate with Red Bull North America (RBNA) to align with guidelines, establish long-term strategies, and guide organizational decisions.Oversee the development and enhancement of Merchandising Tools (such as routing, surveys, mileage tracking, etc.).Lead, design, implement, and sustain training programs for the merchandising teams.Assess the overall merchandising culture and engagement levels within profit centers, partnering with leaders to develop action plans that address trends or issues.Collaborate with external partners to research and introduce new capabilities into the merchandising framework.